You have spent all kinds of money on your web site; the designer, the logo guy, even tried some of that Flash stuff to make your site pretty. What did all that get you? A few hits everyday and fewer sales. It's easy to get caught up in all that and not know how to fix it. Look at your website like this: You built your store and you have stocked it – now you have to hang a sign on the roof and advertise. You just can't post a site and expect it to make you a Google amount of money.

To get the most out of your web site you need professional help from an Internet Specialist who actually does something called a Search Engine Optimization. This geeky guy is the one who can tweak your site so Google and the rest of the search engines and their spiders can see you.

Some people think – oh I know it's that keyword thingy – but it's more that just that. To make your site visible you need proper placement and grouping of these keyword phrases. Once you find an expert in the field – and by all means this is the best place to spend your hard earned money – once you find this expert – sit down and explore what they can do for your site. Chances are that you are going to need to have a few pages optimized for best possible keywords. Then they will work with you on copy to make sure that the words you have used match the best searches, and finally uploading and maintaining and rewriting your Cost per Click ads if you choose to go that route.

Another big helper to get the search engines to be your friends is to tie yourself to news submissions about your industry. Internet Professional Stoney deGeyter says that linking your site to new sources is a great way to expand your visibility on the net. New Releases and other link building techniques are what make it all come together.

You can get all the hits on your site that you ever dreamed of, you just need to take the time and spend the dollars at first to get them headed your way.